For a while, I’ve been trying to live more sustainably, but I’ve noticed that the labels and promises made by brands can be baffling. As our awareness of the issues facing the planet grows, so does – unfortunately – the green washing. As a journalist, every day I receive press releases from companies about their latest green pledges and products. While the innovation and planet-first philosophy of some businesses and individuals is exciting and inspiring, finding products that you can trust is still a challenge. As Psychologies’ new Eco Living Editor, I’m proud to carefully research, scrutinize and test every Real Eco product that we feature, to uncover the story behind the marketing and celebrate our true eco champions.
Our panel of planet warriors
We’ll include everything from shampoo bars to toothbrushes, chocolate and yoga mats, so that you can begin to make informed and conscious green choices throughout your life and home. Once I’ve chosen our top five Real Eco products for each theme, I’ll hand over to our brilliant panel of 25 green queen Psychologies readers and staff , who will test, rate and approve the products – ensuring that we only ever include green buys that you can feel good about, and that really work. I think it’s important that this process is transparent, so I’ve created a list of 50 set criteria that we will score each product against before curating our top five (you can read the full list on our website). I’ll be looking for products that are ethically and sustainably created, vegan-friendly, cruelty-free and free from palm oil, natural and organic.