Sally Saunders is the editor of Mother & Baby magazine, which originally launched in 1956 and now conveys sensible, inspirational contemporary parenting advice.
‘We go from when you first find out you’re pregnant up to about age three,’ said Sally. ‘We’re really beefing up what we tell you about pregnancy, and we always talk about the birth itself. We try to take all the fear out of it and show that it’s completely normal, and how you can be engaged with it. We do a lot about your baby’s development and how to look after yourself too.’
Positive parenting is Mother & Baby’s focus. ‘I want to inspire people that this is a wonderful stage in your life. We offer sensible advice – I’m originally from Yorkshire!’ laughed Sally. ‘We want to offer advice on things that everyone can enjoy – we had a lovely piece recently about hugging your baby. We try to present a quite simple look at things, and we don’t try to say it’s easy, but that there’s a lot you can do.’