VARIOUS ARTISTS
THE ORIGINAL NOW! ALBUM WEANED A WHOLE GENERATION OFF RECORDING POP SONGS FROM THE SUNDAY EVENING RADIO 1 COUNTDOWN
NOW THAT’S WHAT I CALL MUSIC! 1
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NOW
Admittedly it wasn’t the first but it went on to become the best. US-based companies K-Tel and Ronco were already putting out chart compilation albums in 1983, when Now That’s What I Call Music! launched, but it was this series that became an all-dominating pop behemoth. Even its sunglasseswearing pig (on covers between volumes three and five) became a fan favourite. The brief trademark look came from Virgin Records boss Richard Branson who loved a 1920s ad poster for Danish bacon, and, when his company united with EMI to launch the Now! series, it became its logo.