Scanning ahead...
Following online criticism, should the way we review cameras change, asks
Jon Devo
The launch of the Lumix S9 has led to some discussion about the way the camera reviews process works.
Jon Devo
Jon Devo
instagram.com/gadgetsjon
Jon is a professional photographer, videographer and technology journalist.
Each year, marketing teams spend millions trying to create the right environment for products their brands have spent millions on developing when it’s time to reveal those products to the world. Some of that goes on traditional marketing channels, including advertising, product photography and promotional materials. Increasingly, creators and reviewers are included in that budget, through direct partnerships and sponsorship, as well as indirect spend through press trips and events.