BEAUTY

Actress and singer Jamelia celebrates her curls in a new haircare campaign, but says that the entertainment industry is still doing Afro hair a disservice

Curly girlies: Pop star and actress Jamelia with her eldest daughters Teja, 22 (left), and Tiani, 18 (right)

PHOTO: SHEAMOISTURE

INTERVIEW: KATE LOCKETT.

As a mum to four daughters, Jamelia has brought up her girls to love and look after their hair. The 43-year-old tells us: “I wanted my daughters to have a better relationship with the heir hair than I did at their age. So I had to become the representation I wanted them to see.”

The Superstarr singer is working with haircare brand SheaMoisture, whose research reveals that only half of the black and mixed-race women over 45 who took part feel confident enough to embrace their natural texture without fear of judgment.

Jamelia, who plays Sharon Bailey in Hollyoaks,, has posed for photos for the brand’s Same Roots, New Rules initiative, and tells hello!: “The shoot felt so celebratory and affirming. Often campaigns around Afro hair are about the struggle, strife and the hard things, which do exist – but I love being a part of a campaign celebrating the joy around our hair.”