BEAUTY

After ruling out neck surgery, Trinny Woodall has developed a gravity-defying product to address those horizontal lines

Asa successful fashion and beauty influencer, Trinny Woodall has more than a million followers hanging on her every word. With her global beauty brand Trinny London, which is worth a reported £180m, she champions a streamlined approach to self-care featuring a growing range of hybrid cosmetics and hard-working skin solutions and tools.

Here, Trinny, 60, introduces hello! to her latest launch, The Elevator, a topical neck treatment she promises will fight signs of ageing, pigmentation and “tech neck”.

Trinny, why have you launched The Elevator?

“Selfishly, I wanted to deal with my own neck and found myself wondering: ‘What is out there?’ I couldn’t find anything that actually worked for me. There are creams that smell delicious and have incredible textures, but I’ve never seen results.

“There are also in-clinic treatments you can have, but I felt like they only last for a very short time. I’d never have surgery on my neck, that’s a very big decision.