BEAUTY
HEAVEN SCENT
Forget the fine fragrance on your dressing table - the new luxury is finding it in your make-up
REPORT: CASSIE STEER.
PHOTO: STOCKSY
From haircare to hand sanitisers, brands are riding the olfactive wave as our collective obsession with fragrance hits high tide.
Whether it’s Gen Z reshaping the luxury beauty market with their discerning noses or our shared desire to ritualise the smallest gestures, scent has become beauty’s stealth power player. What once elevated a spritz of perfume now lingers in lipsticks, blushers and bronzers, layering self-expression on self-expression.
Fragrance is no longer confined to the dressing table; haute perfumers are being enlisted to scent every swipe of make-up, transforming it into an invisible accessory to bolster mood and define identity. The allure is subtle but deeply transporting: scent defines not only how we want to be perceived, but also how we want to feel while wearing it.