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Digital Subscriptions > Attitude > April 2019 > Richard Dean

Richard Dean

Co-founder of Shapesmiths CrossFit

After working in local government and the insurance industry for 20 years, Richard Dean started a family business with his parents, selling free-range pork. Within 10 years, the business was a multi-national, multi-million-pound company. But in 2011, on one of his sales trips, Richard chanced upon a CrossFit gym — and found he had a new passion. “I saw people doing amazing things and wondered if I could do something like that”, Richard says.

Then, when a friend was struggling with the business side of opening a CrossFit gym, Richard decided to leave the family business and joined the team, and in 2016, CrossFit Shapesmiths opened its doors under Clapham Junction station.

What was the biggest challenge you faced when opening the gym?

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About Attitude

On the cover: The BODY issue starring NYC go-go turned Insta-star Matthew Camp Inside: Pose. Simon Amstell. Dr Ranj Singh. Plus: what it’s like to be a trans man in the gym.