There was a time when it seemed businesses could act as they pleased without being held accountable for addressing issues such as human rights, animal cruelty and environmental concerns. Thankfully, consumers nowadays are a lot more switched on about the values held by brands and are seeking out companies who are in line with their ethics. In 2017, the UK spent over £83 billion on ethical goods due to increased environmental concern, (ethicalconsumer.org). And a survey conducted by Futerra (wearefuterra.com), revealed that if a brand isn’t helping customers improve their environmental and social footprint, then they’re in danger of disappointing 88 per cent of them. So there’s never been a better time to be a green business – if you want to make a difference, here’s how to launch your own.
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September 2019
 
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