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Digital Subscriptions > delicious. Magazine > Feb-17 > “It’s about doing things in a traditional way”

“It’s about doing things in a traditional way”

Meet the brother-and-sister team behind delicious. Produce Awards winner The Thoughtful Producer, who are changing the way chickens are reared. Their free-range birds are a taste that time forgot


meet the producer.

meet the producer.

A quiet revolution is happening at Kings Coppice Farm in the countryside around Cookham in Berkshire. The surroundings are suitably peaceful, but brother-andsister duo Tom and Sarah Copas are making a firm stand against massproduced poultry in the best way they know how: by proving that there’s a viable – and great-tasting – alternative to intensively farmed poultry. Disillusioned with the choices available to would-be chicken farmers, they decided to take action and do things differently. Thus the idea for The Thoughtful Producer was born.

“It’s about doing things properly, in a traditional way,” explains Sarah, who oversees sales and marketing, while Tom looks after the rearing and processing. “That means everything from the age of the bird, the welfare of the bird, the feed, straight through to dry-plucking after slaughter.”

When they set out, the pair weren’t starting from scratch. They both grew up being roped into helping with their dad’s turkey business, Copas Traditional Turkeys – but chickens were where the pair wanted to make their mark. “The turkeys are still special to us but we were never happy with the chicken we bought,” says Sarah. “We knew so much about turkeys, so we thought, ‘Let’s relate that across to chickens.’” Tom chips in: “Dad had a go at rearing chickens in the past but he never cracked it, so we took on the challenge. But he still shares his opinion on how things should be done.”

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About delicious. Magazine

February’s chill needs warming delicious. cheer: you'll find it in month’s feature-packed issue: American pancakes 3-ways; definitive Sunday roasts (lamb & chicken); cooking with clams; recipes with citrus zing; the best TV chill-out snacks; 3-in-1 beef stew; wholesome baking with Jordan Bourke; Chetna Makan’s feelgood brunch; the power of pulses; lighter comfort food; queen of puddings; DIY English muffins; Som Saa's Thai curry and much, much more… What are you waiting for?