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Digital Subscriptions > Writing Magazine > July 2018 > COLL ABORATIVE MARKETING


Two’s company, three’s a crowd… but six can be a good marketing strategy, says Simon Whaley

It doesn’t matter whether we’re traditionally published or selfpublished, when it comes to marketing most of us are pretty much on our own. It’s a little ironic that traditional publishers usually allocate the biggest marketing budgets to those already-famous authors who have cost them significant sums of money in advance payments, which those said publishers then need to recoup: hence the bigger marketing budget.

But in the business of writing, pooling resources and knowledge with fellow writers can be a useful move. Eighteen years ago, a group of crime writers did just that, creating Murder Squad. Today, their collaborative approach to marketing is still going strong.

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About Writing Magazine

How can you get your writing to the readers it deserves? In this month's issue of Writing Magazine we look at how to generate new freelance opportunities and how and why the flourishing independent press scene may be your best bet. First though, if you're a new writer you need to read our guide to finding and fixing those rookie mistakes in How Not to Be a Bad Writer. This month's star interview is the man with the golden pen Anthony Horowitz, talking about bringing back Bond and maintaining his impressive hit rate. Keep up to date with all the latest competitions and opportunities to get into print with Writers' News – there's £37,240 in writing prizes to be won!