l'Orafo Italiano Magazine Ago/Set/Ott 2020 Back Issue

We are still called to face months of uncertainty, developing new strategies to cope with constantly changing and largely unpredictable situations, trying to focus on scenarios that are becoming increasingly elusive; we are called to experiment, to try and orient ourselves, to use order and rationality against the chaos unleashed by the pandemic. The industry is also called upon to create a common front; as one jewellery entrepreneur pointed out, “standing united does not mean that you share a cake, but rather that you try and make it bigger”. In this perspective, Voice - the first post-pandemic jewellery trade show, held at least partially in-person - was an important moment that brought the entire community safely together, not only with business objectives but also, as Marco Carniello pointed out, with higher values, summarised by the world-famous “Made in Italy” quality that makes all Italians proud. Altagamma’s research on true luxury consumers has also emphasised a need to communicate that Italy is now open again, united and reactive, capable of recovering from the tragedy of last spring, of mustering up strength and thinking about the future. The issues to address in the coming months will include the new possible uses of local areas in a “glocal” perspective, one of the keys to winning new customers. Scheduled for next June, the second Milan Jewelry Week will work exactly in this direction: fine and costume jewellery by artists and goldsmiths from around the world will be featured in a series of events and exhibitions across the city, which will open the doors of its ancient buildings, historic shops, boutiques and art galleries for an event that combines art, culture and business - the all-Italian pillars of a long-awaited restart.