THE SHIFT
JOHN–ANTHONY DISOTTO thinks that after 2024’s fanfare and a lot of public dithering, It might be too late to save Apple Intelligence
As apple draws closer to a $1 billion–per–year deal with Google to power Siri with Gemini, it’s got me feeling nostalgic for the initial Apple Intelligence announcement at WWDC 2024 and the promise of Apple’s take on artificial intelligence (AI).
Nearly 18 months later, we all know about Apple’s AI situation; it’s been so publicly documented, delayed, and ineffective that Apple Intelligence is up there with the Apple Newton as one of the company’s worst ever products.