> THE SHIFT
MATT BOLTON believes that now is the time for us to say “Hey Siri, shape up or ship out,” and for Siri to be top of the AI league
SIRI IS LIKE the Green Bay Packers of voice assistants. There’s no competition between it and the LA Rams (Alexa) and Buffalo Bills (Google Assistant) when it comes to performance, but no one inside the club (Apple) is going to admit to that, despite the fact that in both cases coming in third is the best we can expect. Meanwhile, fans are left to wonder why progress feels so slow overall, despite very occasional bursts of improvement.