TRADE CHAT
AMD needs to lower its GPU prices
AMD CLAIMS it wants to sell more graphics cards. The solution is simple: lower prices. Not just lower prices eventually, but from the beginning of a new GPU generation. This may seem like a retina-popping glimpse of the painfully obvious, but it needs saying, because it seems AMD doesn’t get it. That needs to change if AMD is to win market share back from Nvidia.
Jeremy Laird
In recent years, AMD’s playbook has been depressingly predictable, at least for its graphics cards. A new family of GPUs is rolled out positioned slightly below Nvidia’s competing cards. Maybe you get slightly more raster performance for your money, a few more GB of VRAM. But nothing truly compelling against Nvidia’s unbeatable DLSS scaling tech and undeniably superior ray tracing.