Ice Factor Group, which incorporates Ice Factor Kinlochleven in the West Highlands, has announced the appointment of Daniela Giannini as its new group marketing manager.
As part of the senior management team, Daniela will oversee all communications for the multi-award-winning adventure tourism business that across two locations off ers people of all ages and ability the opportunity to enjoy year-round indoor winter sports fun. Ice Factor Kinlochleven, a five-star VisitScotland adventure tourism destination, incorporates the world’s largest indoor ice-climbing facility. Daniela, who started in her role on August 15, reports to MD and owner Jamie Smith and is supported in her role by Kathleen Dickson, group marketing assistant.
A keen snowboarder, Daniela joins Ice Factor Group from AMG Group, where she was assistant marketing manager for the Port Glasgow-based distributor of leading outdoor and snow-sport brands.