Property buyers are choosing new-build homes because they meet a range of priorities which go well beyond the traditional focus on location, new research shows.
Beyond location, location, location: priorities of new home buyers, a collaborative report produced by the NHBC Foundation and Savills, found that while location remains a key influencer, buyers of new build homes also placed high importance on a series of other features, such as the design of living space, off-street parking, a new-home warranty, low maintenance and increased energy efficiency.
The report, based on the views of more than 5,400 people who have bought new-build homes in the past four years, identifies seven core priorities which influence property choice. It found that although the proximity of amenities, such as schools, NHS services and local transport hubs were important considerations, they did not drive a house purchase decision as much as the appeal of key features of the home itself.