*Data from Mintel 2016. Words Francesca Specter. Photograph Getty
BEAUTIFUL BY NATURE
Natural, free from, organic – these words have always been integral to healthy’s beauty philosophy, and now it looks like the rest of the world is catching up. In the past year alone, sales of organic beauty have ‘bloomed’ to £61.2 million (an increase of 13 per cent) according to a Soil Association report.