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This summer between 24 July - 4 August ultra endurance adventurer Mark Beaumont took on a conti nuous 12-day epic adventure across Argyll and the Isles. On this ‘Wild About Argyll’ challenge, Mark followed a trail across every corner of Argyll and the Isles. He sailed, open-water swam, kayaked, road and mountain biked and also ran to celebrate some of the best adventure routes on o er. Each day he took on some of the region’s most exhilarati ng acti viti es, including quad biking, off road motor-biking and horse riding. Why? To help Argyll & The Isles Tourism Co-operati ve (AITC) assess the region’s adventure tourism credenti als, gather extensive video content of the unique adventure offer we have right on Glasgow’s doorstep – and to launch an exciti ng campaign to repositi on this wonderful region as Scotland’s Adventure Coast.