FROM THE CEO
Hello everyone
By the time you read this the country will be in the grip of election fever – or maybe election fatigue for some of us! I was fascinated to read our election special (p27) and discover how the leaders of the UK’s three main parties are planning to help the Saga generation – the voters who consistently turn out at the ballot box and whose X the politicians rely on to win power.
How to enhance the lives of older people is also, of course, at the front and centre of my mind as Saga CEO and not just when an election is due. One of the best things about my job has been meeting customers – not turning up on your doorstep like the politicians, you may be relieved to hear, but in focus groups or on our cruise ships and in our hotels, hearing first-hand about your hopes, aspirations and priorities.