INSIDE TECH APPLE WATCH ULTRA
STRIVING LONE FOR QUICKNESS
How Apple took the Watch’s activity tracking to the next level with an Ultra version for fearless adventurers
[ Words Dan Grabham ]
The Ultra model is the first major ground-up redesign of the Apple Watch as we know it. So when Apple suggested that Stuff sit down (well, virtually) with three of the company’s vice presidents to ask them about the key sensors on the device, we didn’t have to think about it very long.
We spoke to Stan Ng, VP for Apple Watch marketing; Ron Huang, VP for sensing and connectivity; and Jay Blahnik, VP of fitness technologies. So, first things first: Why is now the right time for the Ultra?
“Over the years we’ve heard from customers who shared with us how they wanted to use Apple Watch for their extreme adventures,” explains Stan Ng. “We wanted to create a watch that would be a meaningful tool, and it was driven by three use cases: endurance athletics, outdoor adventure and exploring the ocean.”