HYUNDAI N VISION 74
ICON
INSTANT ICON AWARD
Hyundai’s been on a design roll of late, and the N Vision 74 is arguably its best looker yet. We meet the man behind it
WORDS OLLIE KEW
PHOTOGRAPHY MARK RICCIONI
The motor show is dead. It was already drunkenly swaying on its feet and coughing up blood before the pandemic, but lockdown handed carmakers a useful cost-cutting case study. Does not spending millions on a poncy display stand, peppering it with grinning droids in matching outfits and twirling turntables bearing the latest showroom models make a blind bit of difference to how many new cars you shift? Or how many hits your website gets?
‘No’ appears to be the answer, and motor shows are having their life support switched off at the wall. Apart from Geneva. That’s now being hosted in Qatar. Because the only way to make an event less dignified than not bothering at all is to lace it with a human rights furore.
Sang Yup Lee – design more time to enjoy the views genius with impeccable taste in knitwear
Rear light inspired by Tetris and Michael Knight’s faithful car KITT. We approve
You’d expect the concept of the concept car itself to have its eyelids gently closed too. But just because a one-off design study no longer has a rotating stage to call home, doesn’t mean one can’t still capture the imagination. This year, no other car has done that more effectively than the sensational Hyundai N Vision 74.