COLUMNS
FUTURE PROOF
Are tyre manufacturers pulling the wool over our eyes and getting away with it, ponders Paul
ILLUSTRATION: PAUL RYDING
A scientist invents a fabric that never wears out or even gets dirty. He’s a hero. Until he’s shut down by clothes manufacturers who realise the everlasting stuff will soon put them out of business. This is the excellent 1951 Alec Guinness film The Man in the White Suit. I suspect the combined bosses of the tyre industry hold that screenplay as one of their foundational business texts.