WELCOME
JACK RIX Editor
@jack_rix
editor@bbctopgearmagazine.com
O neof the human race’s many problems is we’re obsessed with the extreme edges of a product’s performance, rather than focusing on the much narrower operating window where it will spend the overwhelming majority of its time. If I’m buying a new golf club, I want the one that’ll send the ball the furthest when I swing out of my shoes and locate the sweet spot. Reader, this happens rarely. More sensible would be buying something forgiving, that doesn’t spoon the ball into the trees or top it two yards in front of me when I deliver my patented mishit. If I buy a new phone I want the one with maximum processing power and the 50 megapixel camera, then I use it primarily to check my emails and send texts. If I’m watch shopping I want water resistance to 300m, minimum... despite having never scuba-dived in my life.