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Pocketmags Digital Magazines
Pocketmags Digital Magazines

Changing the face of fashion

Championing both body positivity and ethical fashion, Kat Eves is our kind of girl. Here she tells us why it’s time to buck the trends and update our attitude towards clothes
Images: Rob Eves

Committing to ethical and sustainable fashion just feels better. It feels great, actually. On the sustainable side, this may sound a little harsh, but the truth is, there is just too much sh*t coming from the fashion world. If you’ve ever felt overwhelmed by the overstuffed racks of high street shops, you know what I’m talking about. There is just an enormous amount of ‘wear-once-and-ditch’ clothing out there – it’s made a clutter monster that not only creates a mountain of waste, but that robs us from the kind of joy you get from well-made clothing that you really, truly feel fabulous in. On the ethical side, which was actually my first real motivation, I just don’t want to feel bad about something I love so much anymore. The idea that right now in the world, there are thousands and thousands of workers breaking their bodies and souls for slave wages over clothing that will get worn once and then tossed (if it ever gets worn at all) is just not something I can live with. It’s not okay and it’s actually completely preventable.

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About Be Kind

Hello, Fashion has always been a strong form of expression for me; I’ve pored over glossy issues of Vogue from a young age, and get a thrill when the seasons change, and with them, the excuse to spend on new and exciting pieces for my wardrobe. With the rise and ease of shopping online it has become easier and quicker to get my hands on the latest styles, and it’s with a mixture of shame and excitement I go and collect my deliveries from the post room at work. But recently I realised the frequency and level of my spending was getting out of control – ‘I can just send it all back’, I’d foolishly reason with myself. It wasn’t until I read about the environmental impact of the fashion industry that I started to think about the part I was playing myself. Those next day deliveries have to be picked, packed and couriered, using man power and fuel. The bargain £5 tops come at a greater price, too – how can workers possibly be getting paid fairly to make them? And the fabrics surely can’t be ethically-sourced either? Fast fashion is alluring and tempting – it’s a quick and easy way to make us feel good, temporarily, but the damage it’s doing to the environment doesn’t sit well with me. So, I’ve vowed to make a change and to choose more sustainable ways to shop. This month we’ve looked into the issues surrounding fashion, from body image to throwaway culture, and found alternative ways for you to enjoy clothes, whilst being kinder to the planet. Have a great month, Phillipa Editor