ILLUSTRATION: MARTA PANTALEO
It’s generally agreed that authenticity, the self-aware practice of attempting to live by one’s values, is a good thing. The concept, however, also exists in presenting yourself as real. It’s not only about being in your true life, it’s also demonstrating that you’re doing so. However genuine you are, if you come across as a fake, you won’t be trusted. And in a society made up of human connections, faith in others is key. These days, authenticity is more than an admirable trait. When it comes to presenting your public face to the world, it’s an imperative. From social media posts to business speak, the art of promotion relies on being, and appearing, 100 per cent oneself.