Interest in vegan beauty is at an all-time high after growing steadily over the last 10 years. In 2023, The Vegan Society conducted a survey to discover whether people know about the animal-derived ingredients that might be lurking in their beauty products. Common animalderived ingredients include lanolin (sheep’s wool), carmine (crushed beetles) and gelatin (cow or pig bones, tendons or ligaments). The survey found that only 30 per cent of those surveyed knew what a ‘vegan’ label meant, which is a product that contains no animal products and has not been tested on animals.
The Vegan Society want to help people make conscious choices in their beauty routines that are kinder to animals. Their new campaign –Conscious Choices –aims to give you practical ways of showing compassion to animals in all areas of your life. Whether you’re at the start of your vegan journey or an animal lover who wants to find out more, Conscious Choices is all about empowering you to be able to choose health, hygiene and beauty products that are aligned with your values.