Viva! Health is a part of the vegan charity Viva!. They monitor scientific research linking diet to health and provide accurate information on which you can make informed choices about the food you eat. www.vivahealth.org.uk
The primary reason for my keen interest in lab meat is its astounding potential to save animals. While Viva! has worked incredibly hard to spark a vegan revolution in the UK, it is important to remember that over one billion land animals are killed on our island. Veganism has, however, now hit the mainstream and will continue its extraordinary growth. In 2018, the number of vegans hit two million and vegetarians and non-meat eaters sky-rocketed to almost one third of the population (Waitrose survey, 2018). But we have a way to go before convincing the entire nation and world to be vegan.
World? A staggering 74 billion land animals were killed last year worldwide for their flesh. In China, meat consumption has increased five times since the 1980s from 13kg per person to 64kg – fuelled by rising incomes rather than urbanisation. There are about 1.4 billion people in China and an almost equal number in India, where meat consumption is also rising. Alarmingly, in the USA, meat consumption was at its highest on record in 2018 with its 333 million people eating an average of 100kg of meat each.