Throughout our lives we have been taught to not judge a book by its cover, to always look deeper than what appears shimmering at the surface. It’s advice that serves most of us well, helping us to remove judgements and stereotypes, to see the snake oil salesmen and false prophets for what they truly are.
When it comes to how we spend our money, how a product is presented is key to making us part with our hardearned cash. With a seemingly endless array of new vegan food and drink items launched each week, it can be difficult to choose what to buy as we are tempted away from some of our favourites. Companies spend thousands of pounds on designers, copywriters and marketers with the sole purpose of enticing us to buy their wares.