JOE STONE IS ON IT
THE COLD, HARD TRUTH ABOUT THE FASHION INDUSTRY
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BEFORE MEETING MY boyfriend, a designer, my fashion knowledge could be broadly summarised as ‘never wear a shirt with a hood’ (seriously though, don’t). Now that we’ve been together for a few years, I still dress myself about as well as Rita Ora hitting the sales – but I have gleaned some insights into the fashion industry. These are the things that no one tells you.
FASHION DESIGNERS MAKE NO MONEY
Starting your own label makes about as much financial sense as betting your life savings on Dannii Minogue scoring next year’s Christmas number one. Even if you’re stocked in Dover Street Market for £300 a pop, the costs of producing nice clothes in small orders without becoming a slave-master and ending up as a horror story on the sidebar of shame are so exorbitant that you still won’t be able to afford a round of drinks until you’re about 64. That’s why most fashion designers are so skinny. None of them can afford to eat.