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Digital Subscriptions > Doctor Who Magazine > 522 > The DALEKARCHIV0045


Paperwork in the BBC archive offers an intriguing insight into the licensing of early Dalek merchandise, including details of prototype toys that were never released.
Pages from the merchandise supplement that appeared in the campaign book for Dr. Who and the Daleks (1965).

In 1965, BBC Television Enterprises issued licences for merchandise based on such diverse productions as Z Cars, That Was the Week That Was, and Steptoe and Son. The biggest property by far, however, was Doctor Who. Or, more specifically, the Daleks. That summer saw a craze that briefly rivalled Beatlemania, with 34 companies holding licences to produce 63 types of Dalek merchandise. By June, one of those licensees – the Louis Marx company – had sold half a million battery-operated Daleks and a million of its miniature Dalek Rolykins. Merchandise licensing was relatively new territory for Television Enterprises, a department that was created just five years earlier to sell BBC programmes to foreign broadcasters. Key figures included Head of Business John Grove, his assistant Roy Williams, and merchandising assistant Ann Fitch. The overnight success of the Daleks in early 1964 took them all by surprise, but they quickly adapted with the help of licensing consultant Walter Tuckwell and writers’ agent Beryl Vertue, whose company Associated London Scripts represented Dalek creator Terry Nation.

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About Doctor Who Magazine

DWM 522 throws new light on Doctor Who's success in its early years, with exclusive interviews with two people who knew Terry Nation (the creator of the Daleks) well: his agent Beryl Vertue and his writing colleague Brad Ashton. Doctor Who Magazine 522 also includes: • New research which reveals the Dalek toys which never made it to the shelves • The story of the Daleks in print in the 1960s • Previously unseen interviews with Peter Capaldi • Comedian – and now Doctor Who writer – Susan Calman discusses her love for the Time Lord • Emma Freud, the organiser of Comic Relief's unprecedented Breakfast with the Doctors is interviewed • Christel Dee’s guide to cosplaying Ace • Part four of The Phantom Piper, a new comic strip adventure featuring the Doctor and Bill • The Fact of Fiction explores the 2006 Tenth Doctor story New Earth • Previews, book and audio reviews, news, The Blogs of Doom, prize-winning competitions and much, much more!