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15 MIN READ TIME

SOCIAL SHAMING: ‘I Felt Like A Joke’

WORDS: GISELLE WAINWRIGHT PHOTO: DANI MATHERS/SNAPCHAT, DR AARON BALICK, AUTHOR OF THE PSYCHODYNAMICS OF SOCIAL NETWORKING

‘If I can’t unsee this, then you can’t either,’ Dani Mathers typed, posting a picture of a naked woman in the LA Fitness changing room in Los Angeles – only pausing to take a selfie while laughing at her own joke. But that offhand, ill-thought-out moment is no laughing matter and now it’s cost the model everything from her 500,000 Instagram followers to her radio-hosting job.

Social shaming – a label that’s only come into existence in the past five years – where you take photos of someone without their permission for ridicule has become a common occurrence. In 2014 the Facebook page ‘Women who eat on tubes’ became a viral hit before it was closed by Facebook due to the backlash of disgust, while live-tweeting couples on first dates has become the norm. How have we ended up tuning out our morals just to get a ‘like’?

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Find the complete article and many more in this issue of Look - 1st August 2016
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About Look

CHERYL'S REVENGE "I'M FIGHTING BACK" Oh dear. We wouldn’t want to be Jean-Bernard Fernandez-Versini right about now, as according to our insiders Cheryl’s planning to release a tell-all book about the last few years of her life including the real details of her short-lived marriage to the French restaurateur. Sources say Cheryl, 33, is planning a follow-up to her 2012 autobiography Cheryl: My Story, which chronicled the breakdown of her first marriage, to footballer Ashley Cole. ‘Cheryl’s been working on a new book, which will be kind of like a diary,’ says a source. ‘It will be an updated account of her life and she won’t be holding back in talking about everything that went on with JB and her other relationships since Ashley.’

Single Digital Issue 1st August 2016
 
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Other Articles in this Issue


Cover Stories
Want 25% off the hottest wares this side of the catwalk? You’d better read on…
Uh-oh, Jean-Bernard might want to watch out – Cheryl’s got some serious new plans…
After only five months of dating, Millie is getting pretty serious about Hugo… just a few months after her quickie divorce
Prepare your purses and make room on your rails – autumn’s hitting the high street and it looks hella’ good…
How’s your Gucci obsession going these days? Ours is more fervent than ever. Joining us in our preoccupation with everything Gucci is ASOS, which has taken inspiration from designer Alessandro Michele’s retro florals, high-shine accessories and ruffles upon ruffles. When Michele debuted his first collection for the Italian label, he coined his own, idiosyncratic brand of geek chic and it’s all we want to wear. Try ASOS’s slip dresses layered underneath stripy knits and petal-print bomber jackets. And don’t forget the glitter finishes and costume jewels
News & Features
8 nifty ways to sweat-proof your style. Bonus: they work for ‘meh’ weather days too
And we’re ALL invited! Who’d have guessed a 1940s classic would turn out to be our frock of choice for summer 2016
Who knew your nan’s wardrobe harboured so many style secrets?
Marks & Spencer is so much more than a shop – it’s a British institution. And it’s better than ever for AW16. Hannah Banks-Walker explains why…
From Brazilian-inspired bronzers to tropical sweet scents, here are the beauty buys we’re backing during the Rio Olympics this August ronz ilian inspired br ing buys we’re backin
…make it Rae Feather’s Insta sensation
Never has an #ootd caused so much uproar…
Josh + Diane, fish + chips – some couplings just work. Yup, this split hit the world hard
The Stylish actress isn’t afraid to admit that some roles still scare her. We delved into the (beautiful) mind of Alicia Vikander
It’s not a problem – you just like lots of nice new things, right?!
Fashion
Here’s what’s rocking the fashion team’s world this week. Wear it, then share it with us @Lookmagazine
Just in, your shopping fix of all the latest looks. Purses at the ready…
Thanks to the likes of Chloé and Vetements it’s now officially OK to wear your trackies outside of the gym. Trust us!
Beauty
Meet the hero buys hot on the Beauty team’s radar this week
Whether it’s a fancy new ingredient or a look that’s trending on Twitter, we’ve broken down the latest lingo so you don’t need to swot up!
Hold up! Sealing the sunkissed deal isn’t all bronzers can do for you. We tried the latest golden innovations…
From killer online workouts to the hottest at-home equipment, there’s no need to tie yourself to a pricey gym membership…
Every week
We think we might have found a Love Island replacement. Finally!
Fashion never sleeps and neither do we! For your 24/7 style fix, go to Look.co.uk and follow…