An estimated 37 percent of internet users run them—among the more technically savvy it’ll be more than that. Some haven’t seen the internet without a blocker for years, which makes seeing it in all its ad-festooned glory a shock. Blocking ads blocks potential revenue, so it’s not popular with tech firms, especially Google, who gets about 80 percent of its revenue from them. YouTube has
YouTube wants you to watch adverts, or pay for a premium service from now on. Boo.