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Digital Subscriptions > Psychologies > No. 145 > Wait it out, but don’t let go

Wait it out, but don’t let go

Bestselling author, speaker and entrepreneur Sháá Wasmund MBE on tenacity versus playing the long game in business

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PHOTOGRAPH: LOUISE HAYWOOD-SCHIEFER. HAIR AND MAKE-UP: SADAF AHMAD

For great success in life and business, we need both patience and perseverance – just not always in equal measure. Sometimes people confuse the two but, when it comes to business, there is a big difference. The easiest way for me to differentiate between them is that one is active (persistence) and one is passive (patience).

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About Psychologies

If you're feeling depleted, out of sorts and ready for a holiday, then this issue is for you. Our 18-page dossier on how to renew your strength shares scientifically proven ways to fill up your tank and keep it full. If you’re hitting the beach but want to revolutionise the way you see yourself, turn to page 46 and learn about the new mindset to adopt to finally find peace with your body. This month, we invite you to train your brain to think differently but we also invite you to sing, dance and play. Why? Because it’s not only good for your soul, it’s good for your health. Learn how the arts can help you live a long, happy life. Here’s to a long, happy summer!
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