BAM
IN FOCUS BRAND BAM
This environmentally focussed company has gone from strength to strength recently, releasing supersoft technical clothing ideal for runners all made from its secret weapon: bamboo. We find out more
Words Rachel Ifans
Bamboo is a great fibre for most run kit but it was challenging for BAM to make 100% recyclable outerwear, which required an innovative rethink
Ihad a friend to stay recently and she made me wear a pair of her socks. No, really – she did. She really wanted me to feel how comfy they were and how soft they had stayed after numerous washes. She was not undercover as a salesperson. She was just a massive fan of BAM socks.