2024 Geneva return ‘confirmed’
Organisers promise Covid-imposed hiatus will end; cost-cutting changes will be made
GIMS brought in Mesquita in 2020 to drive recovery
The Geneva motor show will return next year in a slimmed-down revamped format that will keep “the car at the centre”, according to its organisers.
The historic Swiss event – traditionally the biggest for the European industry – hasn’t run since 2019, due to the pandemic and following “uncertainties in the global economy”.