Getting a bake just right comes down to the little details and it’s our mission to make all your bakes perfect with these essential tips, ideas and tools.

Transform your bakes for Alzheimer’s Society’s Cupcake Day on 13 June 2019 with these top tips from Julie Jones, author of Soulful Baker and on Instagram @juliejonesuk. Sign up to bake, bring or buy at cupcakeday.alzheimers.org.uk

TT#1 If, like me, you’re always looking for new ways to jazz up your cakes and draw in the crowds on your Cupcake Day, why don’t you try breaking the rules with your flavourings and add a surprise centre to compliment the frosting.

One idea that works well is a rhubarb and custard cupcake – rhubarb flavoured frosting on top with a hidden custard centre. Divine! The element of surprise is always a winner.