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Digital Subscriptions > Healthy Magazine > October/November 2017 > YOUR FACE or mıne?

YOUR FACE or mıne?

As unisex products grow in popularity, we look at how the current rise in gender-neutral branding is driving positive changes in the beauty industry

BEAUTY

When Maybelline launched its That Boss Life campaign earlier this year, the media focus was less about the mascara it featured, and more about the fact a man was modelling it: beauty blogger Manny Gutierrez. Months before, L’Oréal featured Gary Thompson, aka ‘The Plastic Boy’, in its True Match foundation campaign, alongside female influencers, and US brand CoverGirl chose their first male campaign star, model James Charles. The message, coming from the biggest brands in the beauty industry, was loud and clear: make-up is not just for women.

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About Healthy Magazine

Eat yourself healthier this autumn with our special Food Issue! Inside, you’ll find delicious recipes to help you fight off colds, beat the bloat and get glowing skin. We reveal the results of our food survey – including what you really think about the trend for clean eating – and launch our #snackhappy campaign. Plus, how to recharge your sex drive, cut your breast cancer risk and the truth about feeling low in winter. Find out more in the brand new issue of Healthy!
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