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Digital Subscriptions > Healthy Magazine > October/November 2017 > CLEAN BEAUTY ARE YOU ON BOARD YET?

CLEAN BEAUTY ARE YOU ON BOARD YET?

You’re probably aware of the beauty buzzword doing the rounds. But what does ‘clean beauty’ mean – and is it time your bathroom shelf got in on the act?
Time to join the green party

Organic. Pure. Natural. Sustainable. No, we’re not quoting the label of a cold-pressed juice, we’re talking beauty products. Because clean beauty is where it’s at right now. ‘Clean beauty is about going back to basics. It’s about products that shun unnecessary synthetic ingredients in favour of natural ingredients which are effective for your skin,’ says Jo Chidley, founder of Beauty Kitchen, a range of 100 per cent natural skincare products.

Now even some of the biggest beauty brands are offering greener, cleaner lines alongside their traditional ranges so clearly there’s a big demand. Recent Mintel research found that more of us are choosing products packed with tried-and-trusted ingredients such as oatmeal (78 per cent) and honey (76 per cent), while The Soil Association reported a 20 per cent spike in organic beauty sales last year. The trend is big on social media – natural beauty Instagrammers Dominika Minarovic and Elsie Rutherford, aka Clean Beauty Co, published a book earlier this year (as covered by healthy magazine back in March), while last December saw the publication of Goop Clean Beauty, from Gwyneth Paltrow’s lifestyle brand. Meanwhile, top celebrity facialist Abigail James says: ‘I’ve been a longstanding advocate of combining clean cosmetics with technology. It gives great results with ingredients that you can trust.’

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About Healthy Magazine

Eat yourself healthier this autumn with our special Food Issue! Inside, you’ll find delicious recipes to help you fight off colds, beat the bloat and get glowing skin. We reveal the results of our food survey – including what you really think about the trend for clean eating – and launch our #snackhappy campaign. Plus, how to recharge your sex drive, cut your breast cancer risk and the truth about feeling low in winter. Find out more in the brand new issue of Healthy!
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