Cannabis Now Magazine

FEATURES

[COVER STORY]
pg 30 B-REAL, ON THE RECORD
The rap legend—and the 2024 inductee to Cannabis Now’s Hall Of Fame— talks as never before about CYPRESS HILL, the East Coast-West Coast thing and, yeah, his beloved favorite plant.
BY MELISSA JANE
Photography by Danny Liao for Cannabis Now

pg 40 [POWER PLAYER]
FULL CONTACT SPORT
DAVE MORROW, the former Princeton lacrosse star, leads the Michigan-based Lume Cannabis Co. to victory.
BY EUGENIO GARCÍA

pg 44 [EXECUTIVE SUITE]
THE STRATEGIST TALKS THE TALK
GIA MORÓN, founder and CEO of public relations and business strategy powerhouse GVM Communications, puts the work in for her clients—and the greater good.
BY MARIA WYLLIE

pg 46 [ICON]
FAB 5 FREDDY’S NEXT BIG MOVE
After decades of connecting so many pop culture dots, the hip-hop OG’s cannabis moves are about to turn heads. Again.
BY NOAH RUBIN

pg 52 [SPOTLIGHT]
MUNKEY BUSINESS
Buzzy NYC dispensary and lifestyle cannabis brand HAPPY MUNKEY is flying high in the Heights—and beyond. ¡Vamos!
BY RICHARD PÉREZ-FERIA

pg 55 [ 40 UNDER 40 ]

pg 56 Queen Herby's Perfect Harmony
The reigning musical performer on love, life and her passion for edibles.
By Danielle Guercio

pg 60 Ben Arnet Lights It Up
The co-founder of Fohse, the game-changing LED lighting cannabis company, says innovation is to be expected.
By Bill Weinberg

pg 63 Ant Man
When it comes to music, fashion and cannabis, Baltimore rapper A$AP Ant brings his own twist.
By Noah Rubin

pg 69 The Prince of Seeds
Shai Ramsahai, president of Royal Queen Seeds, keeps success all in the family.
By zack ruskin

pg 70 Yes She Cannabis
As creator of a powerful female-led weed community, Jessica
Assaf means business. Believe it.
By rachelle gordon

80 Madison Margolin
Spiritual Warrior, the prolific writer connects her jewish faith with successful Psychedelic Experiences. Yes Really.
By Greg Zeman