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Digital Subscriptions > Healthy Food Guide > March 2018 > WHEN Whitening STRIKES


As treatments become cheaper and easier, more Brits are swapping their yellow teeth for pearly whites. But is whitening safe? Read our dental experts’ advice before you sign up for your new smile

Looking good


MOST OF US would probably like a brighter set of gnashers, if we’re honest. The perfect smile of Hollywood stars, Meghan Markle’s dazzling grin or even the whiter-than-white teeth of ‘ordinary’ people shining out from social media feeds make yellowing teeth look very old hat. As a result, professional whitening services and DIY treatments and products have taken off big time. In fact, it’s the largest growing cosmetic dentistry procedure in the UK, worth £40 million a year. Last year, Mintel interviewed 2,000 people on the subject and found 46% had tried whitening toothpastes, one in five had used tooth whitening mouthwashes and 9% had used a professional tooth whitening service.

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About Healthy Food Guide

Too busy to cook every day? Find out how the new calorie guidelines for eating on the go could stop you putting on weight (goodbye, coffee shop up-selling and unhealthy meal deals). We help you power up your walk to burn more fat and get more nutrition on your plate by pairing foods. Plus don't miss our 8-page guide to vegan eating - everything you need to know!