A new meat substitute has come to the UK thanks to Swedish brand Oumph! launching in Whole Foods Market stores. The initial launch of the soya-based meat comes in four varieties: Pulled Oumph!, Thyme & Garlic, Kebab Spiced, and The Chunk (an unflavoured version). In addition to being fully plant based, the products are also free from gluten and nuts.
The products are versatile and easy to cook, whether you want to grill, boil, saute, deep-fry or heat over an open fire. A statement from the brand stated: “Oumph! is part of a wider concept within Sweden based Food for Progress and a tool for igniting positive change in the way we create, prepare and enjoy good food on a global scale.”
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