Opinion
MATT BOLTON…
IS SIGNING OUT OF THIS COLUMN, JUST AS APPLE’S ABOUT TO ENTER ITS NEXT BIG ERA OF TECHNOLOGICAL CHANGES
A pple is just about to embark on WWDC 2024 as I write… (read all about it from p6) and the company is reported to have signed a deal with OpenAI to bring its GPT AI tech to Apple’s operating systems. It had long been rumoured, and we strongly suspected, that Apple would go hard on artificial intelligence (AI) in iOS 18.
A Siri that actually feels like a smart assistant is probably only the start – I expect we’ll see a flood of tools doing things like helping you to write emails, or summarising web pages and documents.