Apple in 2026

Apple is about to have one of its best ever years, according to rumors swirling around Cupertino

WRITTEN BY DAVID CROOKES

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W ell, it’s fair to say that Apple didn’t quite set the tech industry alight in 2025. Sure, it wasn’t a damp squib by any means, given we saw the introduction of the M5 chip, the high–performing iPhone 17 Pro, and the feature–laden AirPods Pro 3, to name but three. Yet, sales of iPhone Air fell flat, the much– awaited Siri improvements were delayed, and the jury remains out on Liquid Glass.

The good news is that 2026 will be better. Much better. In fact, the more rumors you hear about the products heading our way, the more excited you’re sure to become. “I think Apple has a major 2026 in store,” Bloomberg tech journalist Mark Gurman told Mac|Life. “The beginning of the year will be packed but incremental.” So what can we expect?

First off the block is likely to be a new iPhone, notably the iPhone 17e. Rumors suggest it will include an Apple A19 chip, but that it will otherwise have the same 6.1–inch display, 60Hz refresh rate and 48MP/12MP sensors as the iPhone 16e. There is also a chance it will have an 18MP Center Stage camera, and we may see the notch axed in favor of a Dynamic Island.

Around the same time, we should also see the launch of an affordable MacBook. Analyst Jeff Pu at GF Securities says it may sell for about $599, feature a 13–inch LCD display, and come in a variety of colors. It’s also likely to be powered by the A18 Pro chip originally introduced with the iPhone 16 Pro; although, to cut costs, it may come with 8GB of memory.