4K AND BEYOND
The next generation of Apple TV hits the mark
Emmy awards
Apple’s first two Emmys came from hardware, and its third, in 2018, from its involvement in James Corden’s Carpool Karaoke. Since the launch of Apple TV+ it has earned a Primetime gong for Billy Crudup’s performance in The Morning Show, Daytime Emmys for Ghostwriter and Peanuts in Space, and 25 nominations in the most recent Daytime round.
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TIM COOK WAS somewhat more effusive of Apple TV at Apple’s September 2015 special event. “This is the new Apple TV,” he said, revealing the fourth–generation Apple TV, “and we believe it is the future of television.”
Through the lens of today, you’d have to agree that Apple was more on the mark: the newest Apple TV then was not only powerful enough to support 1080p content at 60fps, it also brought with it a proper App Store. And the new touchpad–equipped Siri Remote introduced voice search to Apple TV.