FROM SD TO HD
The pace picks up — here come movies and iOS
Apple TV Software 2.0 removed the requirement for a separate computer.
THE SECOND–GEN MODEL
REPLACED THE
HARD DRIVE WITH 8GB FLASH AND APPLE SAW
SALES SOAR
>
THOUGH SALES IN the Apple TV’s initial period were reasonable, it took less than a year for Apple to rethink the whole concept. Apple TV Software 2.0 was revealed by an uncharacteristically humble Steve Jobs during the company’s keynote at the 2008 Macworld Expo. “We’ve all tried to figure out how to do movies,” he said. “And you know what? We’ve all missed. No one has succeeded yet. We tried with Apple TV. Apple TV was designed to be an accessory for iTunes and your computer. It’s not what people wanted. We learned what people really wanted was movies… And we weren’t delivering that. So we’re back with Apple TV take two.”