David Holzer explores why yoga teachers are pairing up with industry brands…and how you can go about it
For some of us who make a living from yoga, or would love to, becoming a social media influencer seems like a mouth-watering dream. As likely to become reality as waking up one morning to discover we can do Upward Facing Two-Foot Staff pose. So, when I read an article about ‘nano influencers’ by Sapna Maheshwari on nytimes.com, a small but real glimmer of hope appeared on my cyber-horizon.