Plant-Based Pioneer
From feeding the world to saving the planet — we meet the inspiring team behind protein brand, Form
ON TOP FO RM
PLANT-BASED PIONEER OF THE MONTH
With a growing reputation for charity, compassion and great-tasting shakes, Form are quickly becoming a favourite for the vegan community (and at PB HQ!). We caught up with co-founder, Natalia Bojanic to learn more about the brand’s philanthropic ventures.
Why we launched Form:
We wanted to create a brand that was beautiful inside and out — one that was good for the people and the planet, and which offered delicious vegan products, all backed by nutritional science.
Having an understanding approach and nonjudgmental voice has allowed us to attract people to plant-based products; surprisingly, 80 per cent of our customers are not vegan.
When and why I went vegan:
My journey to becoming vegan was progressive; I took time to emotionally detach myself from food derived from animals and allowed my body to learn how to absorb nutrients from plants.