Advice on how to increase sales, no matter what your business, is on off er in Oban and Fort William next month. Entrepreneurs are being encouraged to sign up for sales workshops being organised by Highlands and Islands Enterprise (HIE) in Oban on Tuesday September 4 and Fort William on Tuesday September 11 to provide businesses with tools and techniques to boost sales.
The free workshops are part of HIE’s Entrepreneurial Academy being held across the Highlands and Islands following a successful pilot in 2017. Designed to help the region’s entrepreneurs accelerate business growth, events over the coming months will cover aspects of improving your business performance from brand development to pitching skills and delivering a digital strategy. Each workshop is delivered by a specialist who will help attendees gain a deeper understanding of the subject and develop a plan. The sales workshops will be delivered by Matthew Quinn, of Future Sales Factory, who will outline the logical process of selling to help entrepreneurs build rapport with potential customers and understand buyers’ motivations. He will also demonstrate how to best present the benefits of the product or service, and close the sale.