WORLD CINEMA SPOTLIGHT
INSTA GRATIFICATION
SWEAT I 1… 2… 3… Come on! Three manic days in the life of a fitness influencer.
BUMS & TUMS Polish actress Magdalena Koleśnik plays fitness influencer Sylwia.
CURZON
Backin 2015, Magnus von Horn started following a fitness coach on Snapchat. Already a fan of reality TV, the Swedish director (The Here After) immediately began to get interested in the world of elite influencers. “What I liked about them was that they were at a level where they posted so much that they had, in a way, stopped thinking about [it in] a strategic way – what does this say about me? They just posted. That’s what you need to be to be a good influencer. You can’t just be correcting yourself.”